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Web Development · Marketing Site

haligone.com — a site that turns visitors into signed-up merchants.

Conversion-focused marketing website for Halifax's local delivery platform — clear value proposition, Shopify merchant onboarding, SEO, and performance-tuned design.

Livehaligone.com
ShopifyMerchant signup flows
SEOOrganic + local search
CVRMerchant conversion
haligone.com
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haligone.com marketing website
The challenge

A delivery platform with no web presence — nobody could sign up.

Haligone had the product — a smart local delivery system integrated with Shopify. What they didn't have was a website that explained it clearly and converted visitors into merchants. Without a credible, well-designed marketing site, Shopify merchants had no easy way to discover or sign up.

The site needed to speak to two audiences: local consumers curious about delivery, and Shopify merchants evaluating the Haligone dispatch network. Both journeys needed to end in action.

Our approach

Clear messaging, fast load, frictionless signup.

We designed and built haligone.com from scratch — messaging architecture first, then visual design and performance-tuned front-end. The hero explains the value immediately: same-day local delivery for Shopify stores.

Merchant onboarding is built into the page — from "how it works" to Shopify app install in as few clicks as possible. Local SEO was optimised for Halifax-area discovery, and the site was structured to rank for Shopify delivery and local fulfillment queries.

The results

Live, ranked, converting.

The site launched, indexed immediately, and began driving organic merchant signups from day one.

Live
haligone.com
Fast-loading, mobile-optimised, performing on desktop and phone.
SEO
Organic reach
Targeted local and Shopify delivery queries — organic discovery from day one.
Direct
Merchant onboarding
Shopify app install flow embedded on-page — from landing to install in minutes.

The site finally explains what Haligone actually does — merchants get it immediately and know exactly what to do next.

Haligone team · Growth, Halifax
What we shipped

The full build list.

Related: Haligone platform (3 apps) →  |  Haligone driver app →

Full marketing website design and development — haligone.com
Messaging architecture — clear value prop for both consumers and Shopify merchants
Merchant onboarding section — Shopify app install flow embedded directly in the page
How it works section — step-by-step explanation of the delivery pipeline
Local SEO optimisation — Halifax area search and Shopify delivery queries
Performance optimisation — fast core web vitals on mobile and desktop
Mobile-first responsive design with accessible markup

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